Social Media & Content Manager

This role involves overseeing the company’s interactions with the public through implementing
content strategies on social media platforms, also improving and maintaining content with the goal of achieving
business goals.

● Using social media marketing tools to create and maintain the company’s brand.
● Working with marketing professionals to develop social media marketing campaigns.
● Interacting with customers and other stakeholders via the company’s social media accounts.
● Analyzing the company’s digital marketing plan and social media strategy and identifying strategic
weaknesses and making recommendations for improvements.
● Researching social media trends and informing management of changes that are relevant to the
company’s marketing activities.
● Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain
number of shares or likes and measuring a campaign’s performance against the KPIs.
● Develop a content strategy that aligns with marketing targets both long term and short term.
● Collaboratively design and develop site content٫ design٫ and layout alongside design and marketing
● Generate and publish engaging content.
● Optimize content according to SEO.
● Use content management systems to analyze website traffic and users engagement metrics.

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Job Location: Lagos

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